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Develop branding, produce set design and take-away items forming a coherent experience, readable both on site and on social media, and capable of turning a one-night event into a recognizable rendez-vous.
A night driven by the game, the live show and the energy of the Parisian crowd.
We designed an identity and a spatial setup able to host the broadcast while giving the venue its own codes, between US sports culture and a local perspective.
Signage, space dressing and on-site distributed items — every element contributed to a clear and coherent experience from kickoff to the final play.
More than a screening, a collective moment around the game.
A successful attempt that hopefully opens the door to more bridges between the NFL and the French scene.
