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For the creation of their new production company Drama Queen, Clémentine Gayet and Jimmy Desmarais wanted to build a strong, clear and instantly distinctive brand identity capable of standing out in a highly competitive audiovisual landscape.
Their ambition: to create a branding universe that reflects their vision a balance of solidity, writing, creativity, sensitivity and strength while embracing a pop, premium and accessible positioning.
The request included the creation of the logo, the graphic and color system, and all essential tools: business cards, email signature, social assets and presentation toolkit.
We developed a complete visual identity for Drama Queen, built around a bold, minimalist and assertive logotype that plays on the duality at the heart of the brand: DRAMA (emotion, storytelling, tension) and QUEEN (charisma, sensitivity, independence).
The identity relies on a strong typographic structure, vibrant color variations and a flexible graphic system that expresses the brand’s pop energy without losing clarity or seriousness.
From concept to execution logo, variations, color palette, business cards, signatures and toolkit we crafted a visual universe designed to support Drama Queen’s first public appearances and establish a distinctive territory: confident, creative and instantly recognizable.
