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Brennus Totem

Project details
Year
2024
place
Stade Vélodrome, Marseille
tags
Collaboration
The brief:

For the Top 14 final at the Stade Vélodrome in Marseille, the Ligue Nationale de Rugby wanted to create a custom display to showcase the legendary Bouclier de Brennus. The objective was to design a symbolic and architectural piece, made exclusively from materials provided by the official sponsor Brico Dépôt, capable of embodying rugby’s core values: unity, strength and play.

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Our answer:

Combining craftsmanship and structural precision, each material – solid wood, plywood, steel and metal hardware – was carefully integrated into a composition that is both functional and symbolic. The design is organized around three vertical pillars representing the sport’s foundations: solidarity, power and creativity of play.

Our team managed the art direction, production and full assembly of the display, with a commitment to responsible and authentic fabrication. Positioned at the heart of the Vélodrome during a memorable final, the display became the centerpiece of a collective moment of emotion, celebrating French rugby in all its strength and beauty.

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The Impact

BricoDepot Material

100
%

Finale Spectators

67000
pers

Live Viewers

4200000
pers

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