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To mark its debut on the Paris scene, Westwing wanted an experience with two dimensions: the opening of its first corner at Printemps Haussmann and an exclusive VIP dinner celebrating the brand. The goal was to express the Westwing universe through a spatial, sensory, and emotional language, while affirming its vision of design and lifestyle. Two locations, one ambition: to make this first appearance in Paris a refined, immersive, and inspiring brand statement.
This dual activation offered a coherent staging of the Westwing lifestyle, where each space revealed a different facet of its identity. At Printemps, the custom scenography and art direction reflected the brand’s timeless and sophisticated aesthetic, while the VIP dinner at La Rotonde opened a new chapter, a moment of connection and emotion where design and hospitality met in perfect harmony. From creative strategy to full production, including talent curation, floral direction with Castor Fleuriste and VIP guest management, every detail was crafted to ensure consistency and excellence. Our holistic approach shaped a unified brand story, where each touchpoint, space and atmosphere conveyed the same message: a lifestyle that is inspired, refined and distinctly contemporary.
