Havana Club - Origen

Design label and campaign universe, creates objects that speak even before the product is opened. For the launch of its new product Añejo Origen, @havanaclub entrusted us with the mission of developing a strong visual storytelling that comes to life both on the label and across all brand touchpoints.

The construction of the brand world revolves around the shape of the label, conceived as a window into the Origen universe. A world that comes to life through an orange and black color palette, symbolizing a unique moment of consumption between the end of the day and the beginning of the night, depending on your mood.

We’re proud of, as it captures the very essence of Havana Club: authentic, vibrant, deeply rooted in culture… and fiercely alive.

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