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For L’Oréal x TikTok Club House, the ambition was to create a unique brand experience bringing together beauty, content creation, and culture in an engaging environment. The challenge was to unite multiple brand universes under one roof, offering guests an immersive space to discover, connect, and create.
We transformed a péniche on the Seine into a floating creative house, designing a complete scenographic journey through immersive brand environments, beauty experiences, and dedicated content creation spaces. Each area offered a different way to engage with the brands, turning the venue into a vibrant hub for creativity and connection in the heart of Paris. The experience was brought to life by the presence of global icon Anitta.
