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For the opening of its first flagship at 50 Avenue des Champs-Élysées in Paris, Lacoste wanted to create a space for artistic expression within the store: a living place dedicated to creation, sharing and culture. The objective was to design an evolving and inclusive space at the intersection of art, design and fashion, reflecting the brand’s DNA and its connection to the French creative scene.
We conceived The Guestroom as a permanent creative gallery, a hybrid space between artistic installation and living environment, designed to host collaborative and evolving works.
Centered around the symbol of the crocodile, four artists – Confeere, Water by Risbo, Delphine Dénéréaz and Oskunk – were invited to interpret each of the animal’s four parts using fabric remnants from Lacoste’s Troyes workshops.
In partnership with Hype Notice, we managed the design and artistic direction of the space, full production and talent coordination. This accessible and ever-changing venue reflects our vision of living, collective and circular creation, where design, sustainability and knowledge sharing come together.
