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For the launch of its new hourglass-inspired bottle, Havana Club sought to create an exclusive press experience celebrating the next chapter of Iconíca Unión. The ambition was to translate the collection's Cuban heritage, craftsmanship, and relationship with time into an immersive event that would bring the spirit of Cuba to Paris.
We imagined and produced an immersive press dinner inspired by the essence of Cuban culture and the collection's distinctive design. Through a carefully crafted setting and an exclusive menu by Chef Roberto Sánchez, we created an intimate experience celebrating the art of rum-making, the passage of time, and the craftsmanship behind every bottle. Unveiled by Maestro Ronero Asbel Morales, the evening brought the story of Iconíca Unión to life through a shared celebration of Cuban excellence.
