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For the Paris 2024 Olympic Games, 3.PARADIS and Mitchell & Ness joined forces for an exclusive collaboration celebrating the culture of sport, style and freedom. The objective was to create an immersive pop-up that embodied the energy of this intersection between fashion, basketball and urban culture, while serving as a vibrant space for gathering and interaction over two weeks.
We designed and produced a vibrant, unifying set that acted as a physical extension of the 3.PARADIS universe. The space featured multiple experience zones, live match screenings, a bar, DJ sets and a shooting machine challenge where visitors could win pieces from the collaboration.
We ensured cohesion across art direction, production and user experience to create a space that was both functional and emotionally engaging. The pop-up became more than a commercial venue: it turned into a stage for collective expression, where sport, music and creativity converged in the unique energy of Paris 2024.
Pictures: Adrien Ozouf & Yohann Fontaine
