Works
41
Services
Talents
soon
A-Size
soon
Backstage
soon
About
Contact us
For Usher’s return to Paris, Live Nation wanted to create a unique immersive experience. The objective was to design a total entertainment venue, blending performance, celebration and sensuality, to complement the concerts at La Seine Musicale with an exclusive nighttime experience.
The MY WAY CLUB concept was born in-house, imagined as an immersive extension of the concert: a reinvented strip club combining luxury, performance and a Las Vegas atmosphere at the heart of La Seine Musicale. We developed the original creative concept and managed full art direction, scenography and production of the venue in partnership with Live Nation.
From the red carpet entrance to the central stage, every detail was designed to create a coherent sensory narrative: soft lighting, deep textures, hypnotic neon, a signature bar, immersive photobooth and spatial design that transformed the venue into a performative experience.
Over eight nights, MY WAY CLUB came alive with Usher’s performances and Parisian DJ sets, establishing a new brand territory for the artist. The space merged show, club and artistic installation. This project exemplifies our approach, where concept, design and production come together to create bespoke cultural experiences born from an original idea, conceived and executed by our team.
Logo font : Eclect, Gregory Page via Typelab
