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For the global launch of Rainbow Six Mobile, Ubisoft approached us to design several activation spaces inside the Adidas Arena during the biggest competition of the year, the Six Invitational. The goal was to promote the release of the game while giving players and visitors the opportunity to discover and test Rainbow Six Mobile for the first time in an immersive environment.
We designed three distinct spaces inspired by the tactical universe of the game.
The first one takes the form of a training zone, where visitors can come and test Rainbow Six Mobile in an environment inspired by the game’s military training facilities.
The second space, located in the VIP area, offers a more exclusive experience designed for invited guests and partners attending the event.
Finally, a dedicated photocall allows visitors to take pictures in a set inspired by the game’s universe, featuring custom elements created specifically for the event.
