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At the end of the year, and for the third edition in collaboration with the agency, Havana Club aims to reaffirm its position as a cultural brand by launching a limited-edition Havana Club 7 celebrating its Caribbean roots.
The brand is seeking a true creative talent capable of delivering a cultural statement at the crossroads of fashion and music, supported by an iconic bottle design and a full global amplification plan (PR, influence, campaign, packaging, and digital content).
By proposing Martine Rose as the creative partner, we positioned a trailblazing figure operating at the intersection of fashion and music someone capable of crafting a collaboration that is both unexpected and culturally powerful for Havana Club.
Her Jamaican heritage, singular aesthetic, and global influence make her the ideal choice to transform this limited edition into a fashion & music statement, surprising audiences and opening a new cultural territory for the brand.
We worked hand in hand with the Havana Club teams to turn this improbable encounter into a strong, iconic end-of-year cultural moment.
Photographer: Pascal Gambarte
