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Create a unique experience around the collaboration between Nike and Tiakola, conceived by BDLM, for the launch of the BDLM90 jersey. The activation needed to make a lasting impression at the Yardland festival, reflecting Tiakola’s musical universe, the energy of football, and Nike’s bold urban identity. The goal was to design an immersive and unifying space at the intersection of style, sport, and culture.
We imagined a barbershop from another world, a space that seemed to have fallen from the sky, blending a futuristic capsule with a vibrant living environment. Every detail was designed to extend the collaboration: gradient colors inspired by the jersey, metallic grills, orange turf, and dynamic lighting that echoed Tiakola’s universe. By combining art direction, production, and set design, everything was created in-house to ensure perfect alignment between concept and execution. The pop-up became a fully immersive experience: visitors didn’t just buy a jersey, they entered the BDLM x Nike world, where music, style, and collective energy came together for the weekend.
Pictures: Yohann Fontaine
