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Gentle Mates Polo

Project details
Year
2025
place
Flagship Lacoste Arena, Paris 8
tags
Graphic Design
Advertising
Curation
Marketing Activation
Food Curation
Cocktails Curation
Collaboration
The brief:

Gentle Mates (M8) is far more than an esports club. Born from the shared drive of Squeezie, Gotaga, and Brawks, the project has risen at record speed to become one of the new faces of French excellence in the world of esports. Blending high standards, camaraderie, and a distinct sense of style, M8 brings together a true community united, committed, and where substance and aesthetics matter just as much as victory. Opposite them stands Lacoste  an iconic French maison whose sporting heritage has always flirted with effortless elegance. Since 1933, the Lacoste polo has never stopped evolving while preserving its core DNA: movement, precision, and laid-back chic. From this meeting emerges a groundbreaking collaboration: A co-branded Lacoste x M8 polo both a visual statement and a generational manifesto.

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Our answer:

AN ALLIANCE THAT DEFINES ITS ERA

The idea isn’t simply to highlight a product. It’s about capturing an atmosphere  showing what happens when two worlds align without betraying themselves.
Captures a shared energy, a collision of cultures, a kind of new French class carried by a connected, creative, and ambitious generation.

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The Impact

150 Polo Sold Out

24
hours

Reach Impressions

10
m

People 2 days

3000
pers

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