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Nike Paris and Midnight Tennis set out to create a one-day cultural event that would redefine the traditional perception of tennis. More than a sporting gathering, the ambition was to build a community-driven experience where sport, music, fashion, and lifestyle could naturally intersect.
Hosted at École Duperré in the heart of Le Marais, the event needed to feel accessible, energetic, and deeply rooted in contemporary culture. The challenge was to transform the venue into an immersive playground capable of engaging diverse audiences through a series of curated activations while maintaining a strong and cohesive Nike identity.
We conceived and produced the complete scenographic experience for the Nike x Midnight Tennis Block Party, transforming École Duperré into a vibrant destination where tennis became a catalyst for culture and connection.
Designed as an open and inclusive playground, the space brought together a variety of activations that extended beyond the court, including racket challenges, a barbershop, nail art stations, food experiences, and live DJ performances. Each element was carefully integrated into a unified spatial narrative, encouraging discovery, interaction, and participation.
From creative concept development to on-site production and execution, we delivered an immersive environment that celebrated the evolving culture surrounding tennis while fostering a sense of community, creativity, and self-expression. The result was a dynamic experience that reflected Nike’s vision of sport as a platform for culture and collective energy.
