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To celebrate the end of the year, Havana Club wanted to create an exceptional limited edition of its 7-year-old bottle, a symbol of Cuban craftsmanship and the brand’s prestige. The ambition behind this Gold edition was to make it a statement of boldness and creativity, supported by an international campaign blending design, imagery and culture.
Our idea was to collaborate with Maison Raksha, the avant-garde jeweler known for pieces created for J Balvin, Maluma, Sabrina Carpenter and Kylie Jenner, to produce an iconic bottle-object that merges jewelry artistry with brand design.
We supported Havana Club and Maison Raksha across strategy and production, providing global art direction and overseeing all content. This included label and packaging design, full production of photo and film assets, direction of the shoot by Manu Fauque, and coordination of PR seeding with key talents and media.
The London launch marked the project’s pinnacle, an exclusive event bringing together creatives, ambassadors and friends of the brand, with @ciesay on the decks to celebrate craft culture and contemporary audacity. This work of excellence was recognized with the Packaging Award for Large Distribution of the Year, a first for Havana Club, confirming the success of a holistic vision where design, storytelling and brand strategy converge in a single creative language.
