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For Paris Design Week and the opening of the new IKEA Italy 2 store, Zyva Studio was invited to create an immersive installation celebrating creativity, dreams and accessible design. The objective was to offer visitors a poetic and sensory experience aligned with Zyva Studio’s visual language while reflecting IKEA’s values of imagination, functionality and emotion.
We supported Zyva Studio through the artistic collaboration and full production of the scenography, managing production direction, technical coordination and creative oversight. The installation, conceived as a nocturnal and dreamlike experience, immersed visitors in a world where they fall asleep under a constellation of stars, a tribute to childhood, imagination and the gentle pleasures of everyday life.
The result is a scenography entirely made from store products, naturally integrated within IKEA, a space where design and emotion come together to inspire and delight
