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For the launch of the Zenbook 14, ASUS wanted to create an engaging brand experience in Paris that would showcase the laptop's design and innovative features beyond a traditional product presentation. The ambition was to turn the launch into a place for discovery, creativity, and connection, extending the experience beyond a single evening.
We transformed SAFE Concept into the Zenbook Café, designing and producing an immersive scenographic experience that extended from the façade to the interior. Inspired by the laptop's sculptural forms and three colourways, we developed a visual and spatial language built around soft curves, pastel tones, and tactile materials. Through dedicated product displays, creative workshops, and sensory experiences inspired by nature, the space became a week-long meeting point celebrating design, technology, and creativity.
