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To celebrate the pre-launch of the Iconica Collection, Havana Club wanted to create an exclusive experience for VIP guests and international press. The objective was to reveal this new chapter in the brand’s story, a symbol of Cuban excellence and the craftsmanship of Maestro Ronero Asbel Morales, through an intimate, immersive and highly sensory moment in a unique setting.
We designed and produced two immersive dinners where the art of the table met the art of rum, transforming an exceptional Parisian venue into a Havana-inspired escape. The set design, conceived as a journey, combined natural textures, warm lighting and floral arrangements that evoked Caribbean elegance.
Working alongside Chef Roberto Sanchez, we orchestrated the full experience, including art direction, production, spatial staging and oversight of every detail to ensure coherence between gastronomy, storytelling and the brand universe. These intimate and immersive dinners allowed guests to discover the Iconica range before its official launch, offering a suspended moment that celebrated Cuban culture, artisanal mastery and the joy of sharing.
