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Imagine the future Meta lounge at the Accor Arena, designed with the brand’s new codes and the ambition to bring together young content creators in an immersive, modern space. The goal was to create a place that remains adaptable and personalizable for these talents, reflecting both creativity and innovation.
We orchestrated the meeting between Zyva Studio’s artistic vision and Meta’s spirit of innovation. Our role was to shape the narrative, ensure both strategic and aesthetic coherence, and oversee production to transform a conceptual idea into a tangible experience.
The lounge, conceived as an immersive conversation pit, stands as a manifesto; a place where design sparks dialogue, and where forms and textures redefine the way people interact. This project embodies our approach that unites art direction, strategy and production in the service of bold collaboration, placing emerging talents at the core of creation. It has become a best practice for Meta and will be developed internationally as part of a broader strategy for crafting Meta lounges by and for creators.
