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For the return of Not In Paris, Highsnobiety wanted to partner with Cédric Grolet for a unique collaboration celebrating the intersection of gastronomy, culture and fashion. The objective was to create a capsule of merchandise and a pop-up activation during the event, highlighting the world of Cédric Grolet Café and its iconic creations: the cookie pizza and the croissant donut.
We managed talent, collaboration direction and the design of the collection alongside the chef and his team. We crafted the visual universe and energy of Cédric Grolet within the urban and cultural language of Highsnobiety.
Our role also included ensuring coherence between the food universe and the lifestyle territory, orchestrating shared storytelling and a strategic presence of the café within the Not In Paris pop-up. This activation demonstrates our expertise in connecting talents and brands through meaningful projects, where design, culture and creativity become the carriers of a shared emotion.
Thank you to @sarahandelman and the teams at Cedric Grolet.
