Lacoste - Workshop

To mark the launch of the Lenglen bag, an iconic piece from Lacoste, we partnered with Hype Notice to design an exclusive activation centered on personalization and co-creation.

To embody this creative approach, both Florence Tétier, founder of Tétier Bijoux and renowned artistic director, and Clara Besnard, known for her singular universe, were invited to lead bespoke charm-making workshops. The events took place at the heart of the Lacoste Arena on the Champs-Élysées, in a warm and inspiring atmosphere.

Florence and Clara each brought their unique artistic communities together to craft one-of-a-kind ornaments using elements drawn from both their creative DNAs and the Lacoste universe. Pearls, cords, metals, and playful symbols came together to create deeply personal accessories. This co-creation moment celebrated self-expression and the richness of fashion as a storytelling medium.

A huge thank you to Florence and Clara for their energy, and to the Lacoste team for their trust.