Ollie by Antoine Besse

Ollie

2025
Strategy
Art direction
Marketing activation

This project began with a meeting and a shared desire to bring the film to life through a unique and grassroots approach. By gathering skaters, skate shops, associations, and audiences, we built a communication strategy focused on human connection through skateboarding. The OLLIE TOUR brought the film’s team to meet local skate communities: daytime skate contests, early screenings with Q&As, and award ceremonies in local bars.

The tour left behind unforgettable memories, joy, and friendships, culminating in a special moment the film’s selection at Cannes – Écran Junior. A unique event was held at the Roseraie skatepark, followed by a red carpet celebration. An idea only comes to life through the people who carry it. Thank you to everyone collectives, shops, venues who supported us along the way.

The film hits theaters on May 21. Go see it and long live Ollie!

CLIENT
Ollie by Antoine Besse
Our Role(s)
Strategy
Art direction
Marketing activation
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